Many people ask me for advice regarding sponsorship for the Gazelle (and other racing, events, etc.). Asking for sponsorship isn’t easy. This is obviously not a complete guide but a few tips from my experience. There are several strategies that can be successful, but one of the most important things to remember is – no one is going to sponsor you if you don’t ask.
Do your research – Just because you think a company is the right fit, doesn’t mean they do. Before you pitch a company, make sure you have done your research and have a clear reason why they are the right fit and what value you can provide them.
Ask for help but don’t expect someone else to do the work for you. – Sponsorship takes time. You may have to pitch MANY companies to get a couple. Unless your best friend is a sponsorship expert, you will probably be doing the work yourself. It will make you appreciate the entire process and sponsor.
Great looking proposal & well-written pitch – make it compelling and succinct. Always remember that companies have stacks of pitches and inboxes full of requests. STAND OUT and be memorable. Remember your passion for the event and convey that in your communications. (I recently received the wildest, funniest request including the option to name someone’s first born. We will never forget that letter or […]